Barista Battle

Barista Battle

Seasonal drinks are a great way to create excitement among your loyal customers, and they help to increase your revenue as your customers make their way through tasting all these new drinks each season. It was easy for our team to come up with seasonal drinks for spring, summer, fall, and winter.  Tiring from some of the seasonal drinks, some customers experienced “drink fatigue”.

So, we decided to add a new season, starting in January each year, called “The Barista Battle”. Our baristas are split into teams, creating drinks they believe will sell most during “The Barista Battle.” The tallied daily numbers of each drink sold are then placed on a scoreboard for our customers to see.

This creates a fun environment for both our customers and our team members to see which drink and which team will win the battle.  We then feature the winning drink as a permanent one throughout the rest of the year. We still showcase the last two winners on our menu because our customers love those drinks.

A typical seasonal calendar is to showcase The Barista Battle in January, and then introduce the Valentine drinks in February. The spring drinks often run from March to May followed by the summer drinks that run from June to August. By the time September rolls around people are ready for the fall drinks that will run through November. December kicks off winter drinks,  some of which will be featured through early January.

We have found The Barista Battle to be a fun way to experiment with different types of drinks. The Battle engages our team members and our community in a friendly competition. You can peruse the Instagram posts for HOPE Coffee DTS and HOPE Coffee Sunnyvale to see the creative barista battle drinks throughout the years.